Audio branding / sound branding is the use of sound to extend a brand. With new technologies, sound is becoming a more important tool. This extends to mobile devices, websites, presentations etc.
Audio Logos
One of the tools for audio branding is audio logos. Its a short melody (Normally between 3 – 7 seconds) which is mostly used in commercials, or start up sounds (Like Nokia), or the start / end of a program.
Additional Elements
Some other directions of audio branding, includes sound design for mobile devices, web sites, audio / visual presentations etc.
